Corporate Social Responsibility
The focus of PSA's Corporate Social Responsibility (CSR) programme is on our country's youth and the elderly. This year, PSA
will continue to focus on
- Youth development - building leadership and encouraging entrepreneurship,
- Helping underprivileged youth gain self esteem, confidence and achieve their potential, and
- Extending warmth to the elders and the disabled.
As a responsible corporate citizen, PSA adopts a three-pronged approach in its CSR efforts:
- Adopted charities - Beyond Social Services, Lions Home for the Elders and the Muscular Dystrophy Association (Singapore)
- Promoting the PSA Volunteer Movement
- Active support of education
About Beyond Social Services
Beyond Social Services (Beyond) is a charity that focuses on less privileged children and youths who are prone to delinquency.
Beyond's vision is that by 2025, every child and youth in Singapore, despite a disadvantaged background, has the opportunity
to refuse a lifestyle of delinquency and welfare dependency. Beyond is a partner agency of MILK, which stands for Mainly I Love
Kids, a charity that supports children and youth from low-income families.
About Lions Home for the Elders
Lions Home for the Elders is a non-profit organisation and charity. It operates two Lions Centres - Toa Payoh and Bedok. The
Lions Home provides 24-hour nursing and clinical care for the elderly as well as the management and care of Dementia
residents.
About Muscular Dystrophy Association (Singapore)
Muscular Dystrophy Association (Singapore) or MDAS is a Voluntary Welfare Organisation committed to uplifting the lives of
people with Muscular Dystrophy. This is the name given to a large group of muscle diseases characterised by muscle
weakness, wasting and contractures.
Volunteering in PSA
PSA recognises the benefits of the Singapore Kindness Movement. By supporting volunteerism and being kind, we all contribute towards building a more cohesive society. Where we have the means, we give of our time and talents to where there is a need.
 Every year, PSA staff volunteer their time and services and donate to the adopted charities.
In 2011, PSA is supporting Beyond Social Services in its educational activities throughout the year. Our PSA volunteers will also
take different groups of Beyond children and MDAS members to visit places of interest in Singapore and organise Children's
Day and festive activities as well as the annual PSA Charity Cookout.
They will also organise activities and visits to the Lions Home to bring cheer to the home residents.
Active Support of Education
Howe Yoon Chong PSA Endowment Fund
The Howe Yoon Chong PSA Endowment Fund was set up in 2008 to honour the
late Mr Howe Yoon Chong, a visionary Singaporean who had made significant
contributions to Singapore, including the building of Singapore’s first container
terminal. To honour him, PSA has set up a S$16 million endowment fund, with
contributions from PSA, Temasek Holdings and NSL Ltd, to award bond-free
scholarships to Singapore citizens. These scholarships aim to provide Singapore
citizens from lower income families with financial assistance to upgrade themselves
through attaining formal qualifications and/ or technical skills.
PSA’s community efforts
PSA's community efforts:
- Long-time sponsor of the Sealion Feeding Show since the 1970s
- Long-time principal sponsor of the country's National Day Parade
- Organiser of regular blood donation drives since the 1980s
- Organiser of a Walk-A-Jog which raised S$250,000 for the Children's Cancer Foundation
- Principal Sponsor of the PSA Singapore Global Enterprise Challenge in 2004 and 2005, which aims to nurture the spirit
of enterprise and innovation among youths
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