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COMMUNITY RELATIONS

Corporate Social Responsibility

The focus of PSA's Corporate Social Responsibility (CSR) programme is on our country's youth and the elderly. This year, PSA will continue to focus on

  • Youth development - building leadership and encouraging entrepreneurship,

  • Helping underprivileged youth gain self esteem, confidence and achieve their potential, and

  • Extending warmth to the elders and the disabled.

As a responsible corporate citizen, PSA adopts a three-pronged approach in its CSR efforts:

  • Adopted Beyond Social Services as its charity since December 2004 and adopted the Lions Home for the Elders and the Muscular Dystrophy Association (Singapore) as its charities in January 2008 and January 2009 respectively.

  • Promoting the PSA Volunteer Movement

  • Active support of education

About Beyond Social Services

Beyond Social Services (Beyond) is a charity that focuses on less privileged children and youths who are prone to delinquency. Beyond's vision is that by 2025, every child and youth in Singapore, despite a disadvantaged background, has the opportunity to refuse a lifestyle of delinquency and welfare dependency. Beyond is a partner agency of MILK, which stands for Mainly I Love Kids, a charity that supports children and youth from low-income families.

Website: www.beyond.org.sg

About Lions Home for the Elders

Lions Home for the Elders is a non-profit organisation and charity. It operates two Lions Centres - Toa Payoh and Bedok. The Lions Home provides 24-hour nursing and clinical care for the elderly as well as the management and care of Dementia residents.

Website: www.lionshome.org.sg

About Muscular Dystrophy Association (Singapore)

Muscular Dystrophy Association (Singapore) or MDAS is a Voluntary Welfare Organisation committed to uplifting the lives of people with Muscular Dystrophy. This is the name given to a large group of muscle diseases characterised by muscle weakness, wasting and contractures.

Website: www.mdas.org.sg

Volunteering in PSA


PSA recognises the benefits of the nation's kindness movement. By supporting volunteerism, we all contribute towards building a more cohesive society. Where we have the means, we should give of our time and talents to where there is a need.

Last year, close to 650 PSA staff volunteered their time and services, and donated to the adopted charities.

In 2010, PSA is supporting Beyond Social Services in its educational activities throughout the year. Our PSA volunteers will also take different groups of Beyond children and MDAS members to visit places of interest in Singapore and organise Children's Day and festive activities as well as the annual PSA Charity Cookout.

They will also organise activities and visits to the Lions Home to bring cheer to the home residents.

The STREETWISE Run

The StreetWise Run 2010 will be held on 4 July, Sunday as a youth day celebration cum charity event to raise funds for anti-delinquency programmes for youth and children from low income backgrounds served by Beyond Social Services. It is organised as a zero-cost event where all costs will be borne by sponsors. All funds raised will go directly towards the beneficiaries. PSA will be a sponsor.

For more information on StreetWise Run 2010, please visit the official website at www.streetwiserun.sg

Active Support of Education

Howe Yoon Chong PSA Endowment Fund

The Howe Yoon Chong PSA Endowment Fund was set up in 2008 to honour the late Mr Howe Yoon Chong, a visionary Singaporean who had made significant contributions to Singapore, including the building of Singapore’s first container terminal. To honour him, PSA has set up a S$16 million endowment fund, with contributions from PSA, Temasek Holdings and NSL Ltd, to award bond-free scholarships to Singapore citizens. These scholarships aim to provide Singapore citizens from lower income families with financial assistance to upgrade themselves through attaining formal qualifications and/ or technical skills.

For more details about the Fund, please visit http://www.internationalpsa.com/about/Howe_Yoon_Chong.html

PSA’s community efforts

PSA's community efforts in the past include:

  • Long-time sponsor of the Sealion Feeding Show since the 1970s

  • Long-time principal sponsor of the country's National Day Parade

  • Organiser of regular blood donation drives since the 1980s

  • Organiser of a Walk-A-Jog which raised S$250,000 for the Children's Cancer Foundation

  • Principal Sponsor of the PSA Singapore Global Enterprise Challenge in 2004 and 2005, which aims to nurture the spirit of enterprise and innovation among youths